MARKETING LEADER & AI EDUCATOR

I'm Yanka.

A marketing leader and AI educator. Brazilian and German. I moved to the U.S. from Germany after graduating. No job, no network, no English.

In ten years I built a career at Apple, launched a health and fitness product from zero to one, finished an MBA at UCLA Anderson, and developed an obsession with self-reinvention.

What I care about. The gap between what AI can do and what we are willing to let it become. How taste, judgment, and patience hold up against a tool that never stops. How ambitious people can use AI to live slower instead of faster.

What I do. I write WONDER, a Substack about AI, ambition, and the slow life that good use of AI makes possible. I lead marketing at Apple. I think out loud, in public, about what I am noticing.