WORK
Apple Fitness+ 0-1 Launch
Product Launch · GTM · Positioning · Messaging · Content & Channel Strategy
Apple Fitness+ Custom Plans Feature Launch
AI Feature GTM · Consumer Research · Positioning
Apple Fitness+ Collections Feature Launch
Feature Launch · GTM · Human + Algorithm
Apple Fitness+ Launch in Japan
International Expansion · GTM · Positioning & Messaging · AI-Assisted Localization
Apple Fitness+ x Ted Lasso
Ecosystem Marketing · Cross-functional Influence · Campaign Strategy
App Store Today Launch
Cross-functional Influence · Campaign Strategy · Ecosystem Marketing
